Jharokha: Our Story

Jharokha came into existence because of an impromptu Rajasthan trip that a few friends took together. Visiting the by-lanes of Rajasthan made us realize the immense (hidden) love we had for "Indian crafts".


Our experiences in Jaipur made us fall in love, not just with the art forms but also the amazingly talented craftsmen and craftswomen and their stories. It was this all encompassing love and inspiration that really made us start this journey.

A journey which we are just starting, a journey which would allow us to experience a lot more that our beautiful nation has to offer and most importantly share it with all of you. 

The next few months for us are going to be all about exploring the different techniques, crafts and art forms and doing our bit to support and grow them and in the process make the lives of everyone involved, a little better. 

We & Sustainability

According to UN Environment Programme (UNEP), the fashion industry is the 2nd biggest consumer of water and is responsible for about 10% of global carbon emissions. 

Al Jazeera

  Source of the image: Al Jazeera

It dries up water sources and pollutes rivers and streams, while 85% of all textiles go to dumps each year. Even washing clothes releases 500,000 tons of microfibres into the ocean each year, the equivalent of 50 billion plastic bottles.                                                 

When we started Jharokha, one thing which we all were really against was becoming another fast-fashion brand that focussed at manufacturing garments in bulk with most of them ending up in dumps after a year or two. 

Our story is not just focussed around building a brand that promotes Indian crafts but also around building a brand that promotes "slow fashion", minimizes the impact on the Environment and helps build an eco-system that promotes sustainability. 

Everything that we do right from sourcing to delivery is focussed at reducing our carbon footprint.

This is what we are doing today to play our part:

  • Use of only hand made organic fibres (such as cotton, flax/linen) which requires lesser energy, water to produce and is bio-degradable 
  • Limited use of machines in the manufacturing process. Most of what we do promotes handicraft
  • Use of 100% recyclable and bio-degradable packaging 
  • Seed paper "Thank you cards" that can be planted